Echinacea purpurea 'Red' is a bold, vibrant perennial that features striking red-pink flowers with a dark, spiky central cone. The petals are gently reflexed, creating a dramatic and eye-catching display in the garden. Flowering from mid-summer to autumn, 'Red' thrives in full sun and well-drained soil, making it perfect for borders, wildflower meadows, or mixed beds. This variety attracts pollinators, including bees and butterflies, contributing to a lively, ecological garden. With its rich colour and long-lasting blooms, Echinacea 'Red' is an excellent choice for adding a burst of vibrant colour to your landscape while providing valuable nectar for beneficial insects.