Echinacea purpurea 'Butterfly' is a stunning perennial known for its striking, pink daisy-like flowers with prominent, orange-yellow centres. The petals are slender and gently reflexed, giving the flowers a unique, airy appearance. Flowering from mid-summer to early autumn, 'Butterfly' thrives in full sun and well-drained soil, making it ideal for borders, prairie-style gardens, or naturalized landscapes. This variety attracts pollinators such as bees and butterflies, adding both beauty and wildlife interest to your garden. With its long-lasting blooms, drought tolerance once established, and elegant form, Echinacea 'Butterfly' is a perfect addition to any garden, offering vibrant colour and attracting beneficial insects throughout the season.