Helenium 'Tom' is a vibrant perennial that boasts warm, rich golden-yellow flowers with dark red-brown centers, creating a striking contrast in the late summer and autumn garden. The daisy-like blooms are held on strong, upright stems, rising above a backdrop of lance-shaped green foliage. This variety thrives in full sun and moist, well-drained soil, making it perfect for adding bold colour to borders, cottage gardens, or wildflower meadows. 'Tom' is also known for its ability to attract pollinators such as bees and butterflies, making it an excellent choice for wildlife-friendly gardens. Easy to grow and maintain, this Helenium variety offers long-lasting beauty, filling the garden with vibrant colour when many other plants are beginning to fade.