Helenium 'Hoopesii' is a robust, late summer to autumn-blooming perennial that brings rich, golden-yellow daisy-like flowers with red centers to the garden. The vibrant blossoms are held on tall, upright stems, creating a striking display above the dark green, lance-shaped leaves. Known for its long flowering period, 'Hoopesii' thrives in full sun and moist, well-drained soil, making it an excellent choice for adding late-season colour to borders, meadows, or wildflower gardens. Its bold blooms also attract pollinators, including bees and butterflies. Easy to grow and maintain, Helenium 'Hoopesii' is a reliable, eye-catching addition to any garden, offering a burst of sunshine when many other plants are winding down.